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28 April, 2007

Truth in Advertising

oakley-adJust picked up a copy of Bicycling (to read about Floyd getting screwed - but that's another story) and saw this Oakley ad. The pictures were vintage, and great. But I was surprised at how off the dates vs. the pictures seemed to be.

First, I don't even think Oakley Factory Pilots existed in 1983. Greg Lemond is credited as the first guy to wear 'em and that was 1985, errr I think, and the pic of Hampsten is from his 1988 Giro d'Italia win... Next up is a picture of Bauer with a date of 1986, at that time Bauer was riding for la Vie Claire in his second year pro. Granted I think Oakley blades existed then. But in the picture Bauer is winning a stage in the Tour du Pont wearing the sprint leader's jersey. Bauer is riding for Motorola, a team that didn't exist until 1990, and the picture itself is from 1993 or 1994. Finally they have this shot of Ekimov, wearing Mumbo's and riding for WordPerfect, with a date of 1989. At that time old Eki was riding for the Dutch Panasonic team ... and he didn't ride for WP until 1993/4.

Maybe I'm being nitpicky, I'm just surprised they got it so fucking wrong.

oakley-ad

1 Comments:

Anonymous Anonymous said...

Kev,

I like this story. Got the old cyclingteam site as homepage in explorer still.

AR

May 14, 2007

 


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